Evolving the Marketing Mix: Unveiling the Shift from 4Ps to 4Cs to 4Es

4c marketing mix  Marketing mix refers to the combination of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market  Strategi 4C dalam Marketing Mix sebagai strategi untuk meningkatkan profit peusahaan yang mengacu pada empat unsur utama yaitu : Customers,

Marketing mix refers to the combination of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market  The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most

cross-cultural institutions, and summarizing its successful experience in marketing operation Keywords: marketing mix, 4P and 4C Theory, Goethe Institute  To achieve this, manufacturers need to switch from the traditional 4P marketing mix to the 4C mix, which emphasizes customer solutions,