4C Model of Marketing Mix by Robert Lauterborn

4C Model of Marketing Mix by Robert Lauterborn 4c marketing mix The 4 C's marketing mix refers to Customer needs and wants, Cost to satisfy, Convenience to buy, and Communication These four advertising and 4cash 2541 The 4C marketing mix model differs from the traditional 4P model by shifting the focus from the company to the customer,

4cash 2541 A 4C marketing model is a customer-centric approach that puts the customer at the center of the company's decision-making process This model

4c marketing mix Created in 1990, the 4 Cs of the marketing mix is the original 4 C framework It consists of: Customer Wants and Needs; Cost; Convenience; Communication  The 4C marketing mix is a customer-focused approach that includes customer value, customer costs, customer convenience, and customer